Time to Always-On Connection To keep your business safe
Wednesday, December 24, 2008
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Makassar - Tribun Timur
One of the important events in the history of space exploration is the story of Apollo 13. In the era of 1960, United States are diligent get-hold space race with the Uni Soviet .
This is also driven by the vision of President John F. Kennedy in 1961 that a human being that can be landed on the moon before the end of the decade 1960.
Ideals Kennedy is finally reached on 20 July 1969, after the Apollo 11 mission that brought astronauts Neil Armstrong, Buzz Aldrin and Michael Collins successfully landed on the moon.
NASA mission to continue this month. Less than a year after the Apollo 11 mission, precisely on 11 April 1970, NASA launched the Apollo 13 mission. This time the mission to bring astronauts James Lovell, Jack Swigert and Fred Haise.
However, this time the mission is not mission- like previous mission. Two days after launch, the explosion in the Apollo 13 vehicle that caused the damage to the oxygen tank. This is causing the electricity supply is decreasing dramatically.
W Apollo 13 is practically paralyzed, and threatened not to return to earth. Therefore, NASA Mission Control Center in Houston and then decided to cancel the mission landing on the moon, and attempt to bring the astronauts back to earth as soon as possible.
In their own space, the astronauts struggle utilize the main module of Apollo 13 vehicle is still functioning normally with the use of batteries. Electricity existing savings as possible so that the astronauts it was cold.
Assisted by engineers at NASA land, the astronauts working to bring the main vehicle module Apollo 13 back to earth. Although the full problem, this module can end up in the earth safely.
The astronauts are not experience injury, which means that, and they were greeted by a hero prove all United States citizens. This is one of the most dramatic story about the struggle of human life.
This story aired later in 1995 with stars Tom Hanks as James Lovell.
If you have been watching film, you will never forget the scenes of the launch of Apollo 13 is very spectacular, as if we are alone in the location of the launch in Cape Kennedy.
Mission, known as a successful failure, it delivered the then popular expression, the speech when James Lovell realizes there is a problem in wahananya, Houston, we have a problem.
Now, this story of Apollo 13 is similar to the situation in the landscaping business New Wave at this time, where the situation is not presumed to create a company must struggle to survive.
Similar to the Apollo 13 associated with the engineers continue in the land, the company also must be connected to (how) continuously to be able to overcome the problem. If not, can it be "swallowed lost universe."
This level of connection to the three, namely: Offline-Connection, Offline & Online Connection, and Always-On Connection. Referring to the Three Stages of Marketing, which I describe it, Offline Connection I can only occur at the time of Pseudo Marketing.
The company did not pay attention to landscaping. Meanwhile Offline & Online Connection can still be applied in the era of Legacy Marketing. Examine the landscaping company can only periodically, not continuously, because the changes are not fast.
Now, in the era of New Wave Marketing, the company must continue to be vigilant against any changes that, because any little change could threaten the sustainability of life; such as the story of Apollo 13 was. Therefore, he must apply Always-On Connection.
In the book Always On: Advertising, Marketing and Media in an Era of Consumer Control, Christopher Vollmer of Booz Allen said that while this term is not more 24 / 7, but because each 60/60/24/7 seconds have occurred connections between people using various media.
In the landscaping business that changed quickly this is the marketers can get a higher return, if that can take advantage of the opportunities there and use the right approach.
To do Always-On Connection, the company must consider carefully the role of the Connector to the company (Company) with the other 3c in the landscaping business, namely Change, competitors, and the Customer. Connector is to distinguish between the landscaping Legacy Marketing and New Wave Marketing.
Connector own in this outline can be divided into three types, namely Mobile Connector, Experiential Connector, and the Social Connector. In writing my next investigation will be one third of the Connector is more complete.
One of the important events in the history of space exploration is the story of Apollo 13. In the era of 1960, United States are diligent get-hold space race with the Uni Soviet .
This is also driven by the vision of President John F. Kennedy in 1961 that a human being that can be landed on the moon before the end of the decade 1960.
Ideals Kennedy is finally reached on 20 July 1969, after the Apollo 11 mission that brought astronauts Neil Armstrong, Buzz Aldrin and Michael Collins successfully landed on the moon.
NASA mission to continue this month. Less than a year after the Apollo 11 mission, precisely on 11 April 1970, NASA launched the Apollo 13 mission. This time the mission to bring astronauts James Lovell, Jack Swigert and Fred Haise.
However, this time the mission is not mission- like previous mission. Two days after launch, the explosion in the Apollo 13 vehicle that caused the damage to the oxygen tank. This is causing the electricity supply is decreasing dramatically.
W Apollo 13 is practically paralyzed, and threatened not to return to earth. Therefore, NASA Mission Control Center in Houston and then decided to cancel the mission landing on the moon, and attempt to bring the astronauts back to earth as soon as possible.
In their own space, the astronauts struggle utilize the main module of Apollo 13 vehicle is still functioning normally with the use of batteries. Electricity existing savings as possible so that the astronauts it was cold.
Assisted by engineers at NASA land, the astronauts working to bring the main vehicle module Apollo 13 back to earth. Although the full problem, this module can end up in the earth safely.
The astronauts are not experience injury, which means that, and they were greeted by a hero prove all United States citizens. This is one of the most dramatic story about the struggle of human life.
This story aired later in 1995 with stars Tom Hanks as James Lovell.
If you have been watching film, you will never forget the scenes of the launch of Apollo 13 is very spectacular, as if we are alone in the location of the launch in Cape Kennedy.
Mission, known as a successful failure, it delivered the then popular expression, the speech when James Lovell realizes there is a problem in wahananya, Houston, we have a problem.
Now, this story of Apollo 13 is similar to the situation in the landscaping business New Wave at this time, where the situation is not presumed to create a company must struggle to survive.
Similar to the Apollo 13 associated with the engineers continue in the land, the company also must be connected to (how) continuously to be able to overcome the problem. If not, can it be "swallowed lost universe."
This level of connection to the three, namely: Offline-Connection, Offline & Online Connection, and Always-On Connection. Referring to the Three Stages of Marketing, which I describe it, Offline Connection I can only occur at the time of Pseudo Marketing.
The company did not pay attention to landscaping. Meanwhile Offline & Online Connection can still be applied in the era of Legacy Marketing. Examine the landscaping company can only periodically, not continuously, because the changes are not fast.
Now, in the era of New Wave Marketing, the company must continue to be vigilant against any changes that, because any little change could threaten the sustainability of life; such as the story of Apollo 13 was. Therefore, he must apply Always-On Connection.
In the book Always On: Advertising, Marketing and Media in an Era of Consumer Control, Christopher Vollmer of Booz Allen said that while this term is not more 24 / 7, but because each 60/60/24/7 seconds have occurred connections between people using various media.
In the landscaping business that changed quickly this is the marketers can get a higher return, if that can take advantage of the opportunities there and use the right approach.
To do Always-On Connection, the company must consider carefully the role of the Connector to the company (Company) with the other 3c in the landscaping business, namely Change, competitors, and the Customer. Connector is to distinguish between the landscaping Legacy Marketing and New Wave Marketing.
Connector own in this outline can be divided into three types, namely Mobile Connector, Experiential Connector, and the Social Connector. In writing my next investigation will be one third of the Connector is more complete.
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